Al Capone Cigars — Retail Campaign
Project Brief & Retail Deployment
Tasked with executing large-format environmental graphics and high-conversion digital assets for a major commercial tobacco retail presence. The brief required balancing aggressive, bold shelf-level aesthetics with a tightly managed corporate visual continuity across physical storefronts and e-commerce touchpoints.
- Physical Production: Engineered custom, high-visibility large-format storefront window decals optimized for print production scale and alignment.
- Digital Asset Deployment: Developed high-conversion website hero banners structured to maintain strict brand aesthetics across online customer journeys.
Design Strategy & Execution
- Environmental Scalability: Engineered large-format storefront window decals utilizing a high-impact vector framework, ensuring flawless resolution density and alignment at commercial retail print scale.
- Aesthetic Balance: Balanced bold, high-visibility shelf-level brand messaging with strict corporate design guidelines to protect established brand recognition across physical storefronts.
- Digital Continuity: Developed high-conversion e-commerce website hero banners that mirror the physical retail colorways, streamlining the visual transition across online customer journeys.
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